If you ask Gen Z, drinks and gatherings shouldn’t feel forced. Today’s generation, after all, values authenticity and creativity, and spontaneous gatherings and unplanned catch ups would always trump rigidly scheduled dates. They also wouldn’t mind meeting friends at home rather than at the bar or some fancy place, or even recreating mixes that seem unconventional for the older generations, but actually taste good.
“When you visit TikTok and other social media platforms, you would notice that today’s drinking culture is more casual. While there are people who still prefer traditional cocktail mixes, there are also those who want to try something new,” said Tanduay Digital Brand Manager Edzel Ty.
And for this generation, and even the ones that came before it, Tanduay rums have proven to be one of the best foundation spirits. Whether you’re whipping up a mojito or a daiquiri, or trying out a new mix, having a Tanduay is a good way to start.
“Every season has a drinking trend, and there’s always a Tanduay product that you can easily incorporate for your mixes to elevate it. We have the Tanduay 5 Years, an extra special blend that is sweet and slightly smoky; Tanduay Select, which offers a suave flavor profile; and Tanduay Light, which has a smooth flavor with mild woody notes and sweetness at the end,” Ty noted.
Mix It to Your Taste
Ty added that these varied flavor profiles can help suit different preferences and fit into different drinking trends.
If you want something sweet and smoky, you can mix the Tanduay 5 Years with orange or pineapple juice and lemon soda, or for something much easier, powdered juice and sparkling water. You can further elevate it by adding garnishes like fruit slices and don’t forget the ice! This drink trend continues to gain popularity for its easy “barkada mix” setup, budget-friendly appeal, and simple preparation.
For those who want to try the popular rum-beer-cola combination, Tanduay Light would be a great base drink with its light and fruity flavor with wild woody notes. This requires minimal preparation, and includes ingredients that you can easily source from your suking sari-sari store. But what elevates this mix is Tanduay’s Light’s taste and candied, mild, and fruity body, with a smooth and light finish.
And, for a country with a thriving coffee culture, having enthusiasts for the rum-coffee-milk mix is not surprising. For those looking to add a kick to their usual coffee drink, Tanduay Select makes for a great foundation spirit. A unique blend of cane spirits derived from choice sugarcane, it has a smooth and flexible character that won’t overpower the rich, roasted flavors of coffee.
“You can still visit your favorite bar to enjoy your favorite drink, but you can also create something new that suits your taste, and there’s a Tanduay product that can help you make that happen,” Ty said.
Tanduay products are available at www.shots.ph and leading liquor stores and supermarkets nationwide.
