SM’s ‘We’ve Got it All For You’ strategy captures growing Gen Z market
SM Investments Corporation’s (SM Investments) retail arm, SM Retail, Inc., is reaching new consumer markets, particularly the rapidly growing Gen Z demographic. Data from the SM Store, the department store business of SM Retail, reveals a 13% increase in in-store purchases by young shoppers in 2024, signaling a shift in consumer behavior and a rising preference for physical retail experiences.
McDonald’s PH owner George Yang Wins Over Gen Z with Php49 “Mah coffee, McCafe”
McDonald’s Philippines has made its favorite McCafé products even more affordable with the release of its latest “Mah coffee, McCafé” campaign.
