SM’s ‘We’ve Got it All For You’ strategy captures growing Gen Z market
SM Investments Corporation’s (SM Investments) retail arm, SM Retail, Inc., is reaching new consumer markets, particularly the rapidly growing Gen Z demographic. Data from the SM Store, the department store business of SM Retail, reveals a 13% increase in in-store purchases by young shoppers in 2024, signaling a shift in consumer behavior and a rising preference for physical retail experiences.
SM brings Christmas joy to 6000 underprivileged kids
SM, through the SM Store’s “Shop and Share a Toy” recently provided Christmas toys to 6,000 underprivileged kids in Metro Manila, Cagayan, Isabela, Batangas, Bicol Region, Cebu, and Zamboanga City to herald the season of giving.
