Music festivals prove that music transcends generations, bringing people together through shared rhythm and experience. It creates an undeniable energy that unites the crowd, turning every beat into a moment of collective celebration. This year, TCL — the Triple Global Top 1 TV Brand, the world’s leading force in Fresh Air AC sales, and a trusted name in home appliances — is once again bringing back TCL CoolFest Y3, co-presented by Abenson, the Philippines’ Number 1 Household Appliance Store. Set to be the biggest, loudest, and coolest CoolFest yet, the highly anticipated event happens on May 17, 2026, at the Market! Market! Activity Center.

Building on the success of its previous editions, TCL CoolFest Y3 promises an even more spectacular experience strengthened by Abenson’s dedication to delivering quality appliances and enhanced shopping experience that connect customers with the latest in home innovation and entertainment. Guests can look forward to electrifying performances from sought-after artists, an immersive showcase of TCL’s latest smart home innovations, and special appearances from the brand’s beloved ambassadors.

Inspired by vibrant tropical celebrations, this year’s CoolFest transforms the venue into a lively summer destination that blends Filipino cultural elements with refreshing textures, festive colors, and playful experiences — creating the perfect backdrop for music, entertainment, and innovation.

“Through TCL CoolFest, we transform innovation into an experience by bringing our latest technology closer to the people. Now in its third year, we’re taking everything to a much bigger stage at the Market! Market! Activity Center. With Abenson as our co-presenter, this is shaping up to be the ultimate summer event. We’re excited to make this year’s CoolFest even bigger and more memorable for everyone,” Mr. Peter Chen, TCL CEO shared.

For Abenson, the partnership represents another milestone in its long-standing relationship with TCL. United by a shared commitment to improving the lives of Filipino consumers, both brands continue to champion innovation and customer satisfaction.

“We have always valued our partnership with TCL, a brand that consistently delivers life-enhancing technological innovations. By combining TCL’s innovation with Abenson’s ‘Super Service,’ which includes Easy Financing, Fast Delivery, and Professional Installation, we continue to share one goal — providing Filipino customers with the best experience possible. Together, both brands go beyond product showcases to deliver a complete lifestyle experience. With Abenson as co-presenter, the experience is enhanced through curated product displays, on-ground assistance, and Super Service support that helps customers explore and upgrade their home solutions more seamlessly,” Apple Ma, Retail Marketing Head, Abenson.

A Cooltura Summer Treat

Get ready to swoon! The Juans are officially joining TCL CoolFest Y3. More than just a pop group, these guys are legitimate musicians who craft their own signature sound—as heard in hits like ‘Umaga’ and the heartbreakingly famous ‘Hindi Tayo Pwede.’ 

If you’re a fan of Asia’s Superstar and TCL’s main ambassador, Kathryn Bernardo, here is your lucky chance to see her up close. She’s returning to TCL CoolFest Y3 for an afternoon of fun and games that you definitely won’t want to miss

Catch TCL CoolFest Y3: Cooltura Summer Fest happening on May 17, 2026 at Market! Market! Activity Center. 

For more info and announcements, check out Abenson’s Facebook and Instagram accounts and TCL’s official Facebook and Instagram accounts.