But First, Coffee Philippines (BFC) turned six on August 11, and the brand is marking the milestone the way it knows best: with premium coffee at an offer you can’t say no to. From August 15 to 31, every BFC branch nationwide is running a Buy 3, Get 1 Free deal on its Cloud 9 Brew at Php297. That comes out at an affordable Php99 per cup, keeping true to BFC’s mission of offering quality beverages at an accessible price point.

Cloud 9 Brew pairs bold, slow-brewed Vietnamese coffee with a cloud of silky milk foam, the kind that clings to the rim with the first sip and sweetens as it settles. Rich without tipping into heavy, cold and creamy in a way that makes it BFC’s answer to a proper afternoon pick-me-up or even for a mid-morning wake-up call.

As it turns six, the promotion is as deliberate as its timing. BFC looks back at what it has built from its humble beginnings to now — from the distinctive Vietnamese Coffee offering that started it all, now elevated with a creamy cloud foam twist, the stores and trusted partners, the people behind the counters, the community, and every caffeine adventure — before it steps into the next chapter of exciting growth. 

One of the brand’s widest promotion rollouts to date, the Cloud 9 Brew Buy 3, Get 1 was designed to put the brand back in front of consumers in a bigger way – from flagship stores to the newest neighborhood franchise, hinting at something bigger coming their way. This anniversary promo isn’t for customers only. The brand crafted the campaign with all its stakeholders in mind, including franchise partners. The promotion offers subsidies and rewards for its franchisees — tangible support meant to keep store operations financially steady through the extra volume the deal is expected to bring in, and a signal of the backing the brand is putting behind its partner store owners.  

Whether it’s an office after-lunch caffeine fix, trying out new things with the family, or just a café catch-up with friends, BFC’s Cloud 9 Brew gives you a little extra that makes every visit memorable.

Cloud 9 Brew’s Buy 3, Get 1 Free deal runs August 15 to 31, 2026. Visit the nearest But First, Coffee branch near you and experience Your Greater Start, every day.

Photo shows: But First, Coffee (BFC) kicks off its anniversary month with a Buy 3 Get 1 Free promo of its signature Cloud 9 Brew for only Php297 for 4 cups. Available in all BFC branches nationwide from August 15 to 31, 2026.