Great leadership begins with understanding the people an organization serves. At BPI AIA, women are increasingly at the heart of that leadership, shaping more human-centered solutions for Filipino families and building a workplace where more professionals are choosing to grow, lead, and make an impact.

The needs of Filipino families are evolving—and so is the definition of health. More than just supporting your physical wellness, it is about a more holistic approach—one that includes also prioritizing financial well-being. Addressing this shift takes strong products and services—but above all, it takes leadership with the empathy and insight to meet people where they are. That purpose sits at the core of BPI AIA, where the goal is always to help Filipinos protect what matters most.

BPI AIA celebrates the women across the organization whose leadership, dedication, and vision continue to shape a stronger and more inclusive future for the industry. 

Women Leaders Shaping the Future of Holistic Health

At BPI AIA, women are a defining force in shaping the company’s story. Under the leadership of its first female CEO, a workplace culture that has long championed women in leadership continues to advance. Across the organization’s total workforce of over 1,700 employees, women make up nearly two‑thirds across both sales and non‑sales roles. This strong representation extends to the most senior levels of the company, underscoring BPI AIA’s sustained commitment to gender balance and inclusive leadership.

That representation carries real weight. In an industry that touches the lives of families at their most vulnerable and most hopeful moments, diverse leadership leads to stronger, more human-centered outcomes. Women bring a deep understanding of the interconnected needs of families and communities—a quality that is essential in a business built on trust and long-term relationships.

“The future of health and protection will be shaped by leaders who understand people, not just markets,” said Karen Custodia, Chief Executive Officer of BPI AIA. “At BPI AIA, the strength of our women leaders brings that perspective to life, grounding our decisions in empathy, relevance, and a deeper connection to the families we serve.” 

Health and protection are deeply personal. Helping a family prepare for uncertainty, plan for the future, and build financial resilience requires more than technical expertise. It requires the ability to listen, to connect, and to understand what is truly at stake. BPI AIA’s women leaders bring these strengths to every level of the organization, helping shape solutions that are both financially sound and genuinely meaningful to the people they serve.

A Workplace Built to Support Women’s Growth

Strong representation is the result of deliberate and consistent investment in people. BPI AIA fosters a culture where mentorship, leadership development, and internal career mobility create real pathways for growth at every stage of one’s professional journey.

Employees are encouraged to explore different roles, deepen their expertise, and grow from advisory positions into leadership over time—building careers with both direction and depth.

Sales roles offer women especially meaningful and purpose-driven opportunities. These careers go beyond performance metrics. They are about making a tangible difference in the lives of individuals and families, helping them protect their health, plan for the future, and build lasting financial well-being. Through training, mentorship, and leadership development programs, BPI AIA equips women with the skills and confidence to succeed and advance.

“Building a workplace where women can thrive is not only about representation. It is about leadership responsibility,” said Juan Miguel Corona, Director for Strategy and Customer Segments. “As leaders, especially as male allies, it’s our role to actively open doors, challenge unconscious bias, and ensure that talent is recognized and supported at every stage. When women are empowered to lead, the entire organization benefits, from stronger decision-making to more meaningful outcomes for the families we serve.”

“Inclusion is never an accident, and it cannot be left to chance; it must be a product of intentional design.” said Paolo Reyes, Associate Director for Partnership Academy. “What stands out at BPI AIA is our focus on creating an environment where trust and shared accountability allow women to thrive in leadership. Supporting women’s advancement is a strategic imperative; it sharpens our execution, diversifies our perspective, and is fundamental to our position as an industry leader.”

This commitment to growth encompasses more than individual development. At BPI AIA, inclusion is a shared responsibility. Through SHEConnects, AIA’s female employee network, spaces are created for women to engage, learn, and support one another. Alongside this, male allies are actively encouraged to champion inclusion and help build a workplace where diverse perspectives are valued and opportunities are equitable.

Striving to be a workplace that actively supports career progression and well-being, the BPI AIA principle operates on the belief that when women see visible pathways to growth and leadership, the industry itself becomes a more compelling choice for the next generation of professionals.

Building the Next Generation of Female Leaders

The future of financial services is shaped by who is invited into it and who chooses to stay. Expanding the pipeline of female leaders requires organizations to create visible pathways, consistent support, and a culture where women can see themselves leading at every level.

At BPI AIA, this commitment is reflected in action. The investment in people, mentorship, career development, and inclusive culture reflects a long-term belief: that empowering women to grow and lead makes the entire organization stronger.

“When organizations create visible pathways and provide consistent support, the impact is felt every day on the ground,” said Orange Galsim, Director for Sales, BPI AIA. “Having allies in the workplace makes a real difference. Supportive leaders and teams who value diverse perspectives give me the trust and momentum to lead our salesforce with confidence, balance performance with purpose, and develop people who guide families through critical moments in their lives. That kind of support helps us stay resilient and continue raising the bar for strong, inclusive results.”

For professionals seeking a career with both purpose and possibility, BPI AIA offers an environment where meaningful work and genuine growth go hand in hand. For those who believe in the power of inclusive leadership, it offers a culture built to support that vision.

As BPI AIA’s women continue to lead across health, protection, and financial services, they are shaping something important—a future where the strength of an organization is measured by the people it empowers to lead it.